FUND THAT FLIP PORTER'S FIVE FORCES TEMPLATE RESEARCH B_140 the adoption rate from these

the adoption rate from these segments is uncertain

Geographical expansion is crucial for sustained growth

Metric 2025 Avg switch cost $500 Review-driven buyers 68% SMB net margins 5-8% Enterprise GV £120m ARR $125M NPS 42

6M ARR in 2025-1

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