Westvaco Inspirations for Printers, No. 87 EhmckeItems these layouts prioritized traditional

these layouts prioritized traditional

editor of this book

How can that be

an institution which had evolved out of a drafting school for craftsmen

Westvaco Inspirations for Printers, No. 87 EhmckeItems these layouts prioritized traditionalLaunched in 1925 by the West Virginia Pulp and Paper Company, Westvaco Inspirations for Printers served as a premier promotional house organ showcasing paper stocks, ink capabilities, and diverse printing processes. Before Bradbury Thompsons modernist art direction began in 1939, issues from the mid 1930s (like this one) functioned primarily as rich, eclectic trade anthologies. Rather than avant garde typographic experimentation, these layouts