GITCOIN PORTER'S FIVE FORCES TEMPLATE RESEARCH B_148 with InMobi reporting a 38%

with InMobi reporting a 38% year-over-year ad spend shift to short-form mobile video in FY2025 and programmatic video CPMs up 22% on its platform

such features contribute significantly to the platform's recurring revenue

Debt consolidation referrals: £145m

CEE incremental revenue ~€1

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