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The essentials
naturally sweet with no bitterness
and everything works together from day one
The tool that makes or breaks your matcha
Organic Hojicha Powder chasen The essentialsNot matcha. But just as good. Hojicha is what happens when green tea leaves are roasted over charcoal. The heat transforms the flavour completely: grassy becomes toasty, bitter becomes smooth, and the result is something closer to cocoa than tea. Rich, nutty, with a natural caramel warmth and almost no bitterness. It's naturally low in caffeine, which makes it the one you reach for in the afternoon or evening when you still want something that feels
