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Collaborative Principles for Better Supply Chain Practice: Value Creation Up, Down and Across Supply Chains e cosa cambia per leAuthor: Norman McLennan Category: Business & Finance Language: English Publisher: Kogan Page Publication date: September 3, 2018 Hyper competition and globalization mean that markets are changing. There is aggressive competition, shortening product life cycles, financial pressures and ever more demanding customers and consumers. Companies need to adopt new practices and new ways of thinking, so they are looking at collaboration across supply chains to