Good to Great: Why Some Companies Make the Leap...and Others Don't the story of Mukherjee's own

the story of Mukherjee's own family--with its tragic and bewildering history of mental illness--reminds us of the questions that hang over our ability to translate the science of genetics from the laboratory to the real world

I wish you luck as you forge your own path

a novel of delicious frictions

"the man from Missouri

Good to Great: Why Some Companies Make the Leap...and Others Don't the story of Mukherjee's ownThe Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins.