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True service innovation demands that you shift the focus away from the solution and back to the customer
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Audience Evolution: New Technologies and the Transformation of Media Audiences Format:Paperback True service innovation demands thatToday's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional
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