ISE Essentials of Marketing, 17e** Publication Year:2021 The only text to provide

The only text to provide both the doctor's and patient's point of view

The tricks that experts and top professionals use to overcome difficult people

yet concise approach utilizes a simple

problem solving

ISE Essentials of Marketing, 17e** Publication Year:2021 The only text to providePages: 768, Specialty: Marketing, Publisher: McGraw Hill, Publication Year: 2021, Cover: Paperback, Dimensions: 215x274x35mm Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy's ground breaking categorization of the 4Ps of Marketing, our practical, research based product continues to emphasize marketing strategy